Entertainment Education for Sustainabilty

After completing my third paper for this course, I learned of a new concept that is very effective for shaping people’s behavior into a more sustainable direction. A Mexican television executive named Miguel Sabido initiated the idea of Entertainment Education. Basically, through this approach, subliminal messages were showcased to the public through soap operas. After learning about the E-E approach, I was very surprised to learn of the positive results it yielded, as well, it was clever because it still used a marketing approach, the only difference was that the message was more educational. As well, beyond being educational, the message was appealing and informational at the same time. By using actors, people could identify with the characters and judge whether their actions were right, wrong, useless, or irrational. In essence, it turned out that modeling is a key way to shape the habits of people into a more positive way of life.